Replication and Scaling up of ICM Programs Implementation
The ability to replicate is an integral element of the scaling up thrust of both the SDS-SEA implementation strategy and the Strategic Partnership. Replicability is built into each major activity or project component during the planning stage. This approach requires the incorporation of capacity assessment, communication and partnership development in the planning and implementation of major component activities.
Capacity Assessment evaluates the demand and supply aspects of replication. This involves identifying and assessing priorities and preconditions for successful replication, followed by matching interested sites and areas with appropriate, replicable mechanisms, technologies or practices that have been successfully demonstrated or tested under pertinent conditions.
Communication entails awareness building and knowledge sharing to alert stakeholders on environmental issues, needed changes, and focus of actions needed to initiate changes on the ground. The knowledge-sharing aspect is designed to apply and expand the knowledge, innovations, good practices and technologies demonstrated under the specific project.
Partnership Development recognizes that many local governments in the region lack the capacity and confidence to commit to investments in scaling up ICM, much less pollution reduction facilities and services. Opportunities created for government and non-government partners, the identification of interested partners, and the process of promoting and developing partnerships will be incorporated into operation activities in order to scale up partnership activities from a local initiative to national and regional
dimensions.
Replication and Scaling up of ICM Programs Implementation
PEMSEA aims to cover at least 20 percent of the regional coastline through replication of ICM programs by 2015 to cope with the pace of environmental degradation and resource depletion.

The ICM sites serve as a "critical mass" or a network that have demonstrated confidence and capacity in ICM implementation. They offer practical, workable experiences and knowledge to other would-be areas interested in implementing an ICM program. Many practitioners see them as "levers" or "tipping points" that can push and encourage other areas to replicate ICM programs.
Another "lever" is PEMSEA's adherence to the second context of scaling up — functional expansion with regard to linking coastal management and watershed and river basin management. This is evident in the initiative in the Philippines to link the existing programs in the Manila Bay-Pasig River-Laguna Lake continuum to a broader, streamlined and comprehensive management framework. A viable model to integrate river basin management, coastal land-use planning and management and sea-use zoning is being undertaken. Other areas in the region are also poised to do the same.

Another major effort is to increase the local capacity to plan and manage the coastal and marine areas, a prerequisite for ICM replication and scaling up.Existing training materials used for ICM training or professional upgrading and other related publications are being refined in accordance with curriculum development principles into several informal training packages. Post-graduate ICM programs are also being developed and conducted by national universities or consortiums of universities. There are also efforts to disseminate knowledge on coastal and ocean governance in universities offering distant learning.